The USC star makes history alongside LeBron James and Nike, blending performance, style, and personal design touches that reflect her roots and elevate women’s basketball.
Women’s basketball is in a growth phase that’s impossible to ignore. From record TV ratings and sold-out arenas watching the world’s best play 3-on-3 hoops, to NIL deals at the college level and signature footwear moments that reflect real investment in the women’s game. JuJu Watkins sits at the center of this phenomenon. And now, the USC superstar is making history with one of Nike Basketball‘s most recognizable athletes.
At just 20 years old, Watkins has designed the LeBron NXXT Gen by JuJu to further enhance the remarkable speed and control that defines her game, making history as the first athlete to co-create a shoe within LeBron James‘ NXXT Gen platform.
