POSITIONING
ATHLETS TO WIN
Based in Chicago, IL
An athlete marketing + management agency
Established 2025
A little about our journey.
2025
The NIL Market Growth is Exploding
The NIL marketplace grew from an emerging opportunity in 2023 into a $1B+ athlete economy by 2025. More than 1,700 brands were actively participating in NIL campaigns by 2025.
2026
Today, Brand Is Outperforming Fame
The athlete economy is growing faster than ever. Playrs helps athletes turn today’s opportunities into lifelong success through smart representation, strong partnerships, and a plan for what’s next.
Playrs Management is a full-service sports management and marketing agency dedicated to helping athletes maximize their potential both on and off the field. We specialize in athlete representation, brand marketing, and Name, Image, and Likeness (NIL) negotiations, creating strategic partnerships that enhance our clients’ personal brands while maximizing their earning opportunities.
We provide financial literacy education, career planning, and professional development to equip our clients with the knowledge and resources needed to make informed decisions throughout their athletic careers and beyond. Whether preparing for life after sports, building a business, or establishing a lasting personal brand, we help athletes create a foundation for longterm success.
Our team works closely with athletes, brands, universities, and corporate partners to identify and negotiate endorsement, sponsorship, licensing, and revenue-generating opportunities that align with each client’s long-term goals and values. Beyond marketing and representation, Playrs Management is committed to developing well-rounded athletes through comprehensive support services.
At Playrs Management, our mission is to empower athletes by delivering trusted representation, strategic business guidance, and personalized support that extends far beyond the game. We believe every athlete deserves a partner who is invested in their future, helping them build lasting wealth, meaningful relationships, and successful careers.
Elite Management Service
Our Services
Representation
Brand Strategy
Management
We manage every part of your career beyond the game, from contracts and partnerships to long-term planning. Our team helps you make smart decisions, protect your brand, and maximize every opportunity.
Partnership Development
Content
Brand Audit
Activations & Execution
Representation
Brand Strategy
Management
We manage every part of your career beyond the game, from contracts and partnerships to long-term planning. Our team helps you make smart decisions, protect your brand, and maximize every opportunity.
Partnership Development
Content
Brand Audit
Activations & Execution
Clients
Served
When you work with Playrs, you’re gaining an invested partner built to help you win.
